Pictured below: Floor plan and renders for the Path of Exile (POE II) stand on the Level Infinity/ Tencent stand of Hall 6 at Gamescom 2025 at Koelnmesse, Cologne.
Pictured below: Stand renders
Gamescom: Tencent Activation
Client: Tencent Role: Project Director Agency: Envy Create, London An interactive gaming booth for Path of Exile in Cologne, Germany 2025, where fans could queue to trial a 20min 'Path of Exile - Boss Rush Two' demo for a chance to win exclusive merchandise. Influencer 1v1 challenges were hosted as entertainment for those waiting at the front of the queue. A live leaderboard, cosplay photo opportunity and Vaal Photo Booth activities were also available. Over 6000 players visited the booth over a four day period.